Strategy is the Gap Between the Need and Execution

As I consult with more and more organizations with Salesforce, we’re knocking it out of the park on these engagements. Salesforce has helped the customer identify the need for a technological solution to help them with their sales and marketing efforts.



The Salesforce partner is there to help them implement the solution for the processes and strategies they hope to execute. But I’m in between the two identifying the gap and working between the Country Email List platforms, the partner, and the customer to develop the plan to reach their prospects and customers. When there’s consensus between us all, the Salesforce partner comes in and implements the solution, then the client executes the strategy.




And, of course, as we measure the results, we should adjust the strategy from time to time. In an enterprise setting, that could take months to achieve, though.Once implemented, how will success be measured with your marketing strategy? Before you implement a strategy, the measurement capabilities must be taken into consideration so you know it’s working. How long will you wait before deciding how successful it is? At what point will you optimize your campaigns? At what point will you fold them if they’re not working?

If you can answer all of these questions, then you probably have a solid marketing strategy. A marketing strategy will help you uncover, discover, and plan that you need a tool or resource.