Post by limonhasanseo56 on Mar 14, 2024 13:19:45 GMT 9
Automation Flow is an action executed by the Lead – be it the download of a material, clicking on a certain email link or a specific response in a form – the emails that that Lead will receive will be highly segmented, not only by their profile and interest, but also by how advanced that Lead is in the Purchase Process. A very common case in automation, for example, is the following: the company sends a promotional campaign offering an eBook or a newsletter with links to various offers.
Then a Lead downloads some of those materials and begins HT Lists to receive emails with complementary content. However, he or she is already considering a solution for a specific problem and ends up demonstrating that interest by going to the website and asking for an evaluation of your company. In this example, using automation, that Lead stops receiving emails about the downloaded material and enters a new flow where he will receive contact from a company salesperson.
This is just one of the use cases. The important thing is to know that the emails sent through Marketing Automation are quite segmented and, therefore, they reach all stages of the Purchase Process and have good interest, in addition to the characteristic of better preparing the Lead for the purchase of a product. Conclusion An email marketing campaign, regardless of the type of email sent, requires thinking about how it can influence a digital Marketing strategy. Therefore, it is necessary to think about going beyond writing the body of the email and clicking send, taking into account the objective that this email will have for your company.
Then a Lead downloads some of those materials and begins HT Lists to receive emails with complementary content. However, he or she is already considering a solution for a specific problem and ends up demonstrating that interest by going to the website and asking for an evaluation of your company. In this example, using automation, that Lead stops receiving emails about the downloaded material and enters a new flow where he will receive contact from a company salesperson.
This is just one of the use cases. The important thing is to know that the emails sent through Marketing Automation are quite segmented and, therefore, they reach all stages of the Purchase Process and have good interest, in addition to the characteristic of better preparing the Lead for the purchase of a product. Conclusion An email marketing campaign, regardless of the type of email sent, requires thinking about how it can influence a digital Marketing strategy. Therefore, it is necessary to think about going beyond writing the body of the email and clicking send, taking into account the objective that this email will have for your company.